Nowadays as a business influencer, Digital marketing is the way of promoting your products and services with some strategies and platforms such as social media marketing, search engine marketing, email marketing, etc. When you get to understand it, it is basically marketing.
There is no doubt that the world has gone digital. In order for businesses to keep up, they must embrace digital marketing as part of their marketing strategies.
However, the demand for digital marketers is far greater than the supply. So, many opportunities are available for people thinking about getting into this field.
Why choosing career in digital marketing can be amazing?
Well, ever wondered why you need to learn digital marketing program and choose it as a career? Catch out some interesting reasons:
- Digital skills gap:
There is an increasing demand for people having digital skills and not enough professionals to fill them. This gives people training in digital marketing a competitive edge among their peers.
Digital marketing has plenty of room for technical as well as non-technical personnel. It contains lots of choices for people looking for something new and different. Some of the jobs included in digital marketing are:
- Content Writing
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Social Media Marketing
- Digital Marketing Analyst/Strategist
- Email Marketing
- Business/Marketing Strategist
- Web Design and Development
If you are a creative person who just can’t seem to understand technical details, you can always get into content writing and management. However, having a bit of technical knowledge such as HTML will come in handy if you plan on pursuing SEO training.
- Higher pay:
In India, over 16,000 jobs are available on Naukri.com and around 15,000 jobs are available on LinkedIn with search keyword “digital marketing”. As you can guess, there are not enough professionals to fill the positions.
Since you will be trained in a highly demanding field, the amount of salary being paid will certainly be more compared to other jobs. As you gain experience, you will be able to negotiate your own salary and manage to get more.
According to Digitalis, the expected salary of an executive with an experience of 0 to 1 year is from 1.5 -4 LPA. This can increase up to 10-30 LPA for a Digital Marketing Expert.
- Growing field:
According to a study conducted by ASSOCHAM-KPMG, Digital Media spend in India is going to cross 17,000 crores by 2020. There are over 45% of the population uses Smartphones all over the world till now, which is increasing rapidly.
The Indian E-commerce industry will jump to cross USD 120 Billion in 2020. As you can guess, job opportunities in this field are only going to get better in the future.
You don’t need to have a degree in digital marketing or spend a lot of money training for it. There are best online digital marketing courses available online. You can also choose to get training in institutes. You can train while studying in college or working.
To sum up
Conclusively, there are various training courses available. If you want to stand out to prospective employers, then you can showcase your work through a strong social media profile also to be an expert in this field and follow famous influencers.