Every day, millions of people are online surfing the web, going through social media accounts, browsing online stores. The best way to reach people with your product or service is online through digital marketing. It is the most effective way to connect with your target audience. There are a lot of reasons to love it. Some of them are as follows:
Reasons to Love Digital Marketing
1) Cost Effective
In the old days of marketing, it was really expensive to advertise your product. A ten-second tv advertisement would cost you money in six figures. Marketing campaigns were meant for those who could afford to spend such a huge amount. Now, it is a different story. You can advertise your product at affordable costs on social media platforms such as Facebook, Twitter, etc. If you are willing to spend a bit more, then you can also sign up for google ads. More small and medium level businesses can promote their products/services online.
In traditional marketing, it was difficult to track the sources through which you were getting more leads. Often, companies would create an ad and release it via different channels hoping it gets them the desired response. It was difficult to gather all the feedback from customers. On the other hand, digital marketing is more measurable. You can easily track your site’s performance through different online tools such as Google Analytics, SEO tools, etc. You get all the analysis results in one place and make improvements instantly to increase your output.
3) Targeted marketing
There are many forums online where like-minded people gather and exchange ideas. It is easier to advertise to your target audience online as you will find a lot of them in one place. This way you won’t waste time and generate more leads through targeted marketing. Through online marketing, you can interact with your customers and improve your ad content so that it is more effective.
4) Global Reach
Internet connects people all over the world. Digital marketing reaches a lot more people globally. You will find more customers online. By using a combination of traditional and online marketing, you can reach a large number of your target audience.
5) Future Scope
Digital marketing as a profession has a lot of future scopes. As more businesses are migrating online, this field will be needed to promote them. So, a career in this field is beneficial. Moreover, a digital marketer’s job is flexible as they can work from anywhere. It also pays very well.
According to Statista, companies spent $59.82 billion on digital marketing in 2015. This amount is set to increase up to $113 billion by 2020. It is obvious that digital marketing is here to stay. Creativity, flexibility, high salary, and affordability are just some of the benefits of online marketing.
People want to be able to access information, compare and decide what they want. Digital marketing provides them with this information regardless of time and location. If you have a product/service that you want to promote, then what are you waiting for? Advertise through digital marketing.