Top 6 Effective Digital Marketing Strategies for Start-ups

There are a lot of start-ups present in different fields. Digital marketing is essential for start-ups. The fastest way to build their brand and gain recognition is through digital marketing. Here we have listed a few helpful digital marketing strategies for start-ups.


1) Email marketing

According to Salesforce, email marketing has an average ROI (return of investment) of 3800 per cent. That means for every dollar invested, you get a return of $38. It is one of the best methods for gaining customers. However, not every email marketing campaign is successful. Therefore, when devising an email marketing strategy, be sure to spend some time coming up with the design and concept for it.


2) Social media marketing

As of 2017, the number of social media users worldwide is 2.46 billion. This number will grow in the coming years. In 2018, the most popular social media platform is Facebook. Targeting social media is a sure way of gaining a strong market. Before starting with social media marketing, figure out which platform is going to benefit you the most. Then make a strategy for that platform. You will gain loyal customers through an effective social media marketing strategy.


3) SEO

Just because you have a website for your company does not mean you will automatically start getting leads through it. Your website is not going to be useful if it does not rank on the first page of search engine results. In order to achieve that, you will need to make your website SEO friendly. SEO stands for Search Engine Optimization. It consists of utilising various tools and products in order to rank your website at a higher position for its targeted keywords.

By using tools like Google Analytics, SEMRush, Moz, etc. you can figure out the drawbacks in your website in terms of content, design, page speed, links, etc. It will also analyse your website traffic for you. You can further make required changes in your website to improve its ranking.


4) Content Marketing

To gain more audience, you will need regular updates on your website with some fresh content. Here, content marketing comes into the picture. Do not underestimate this. Google ranks those websites higher which have new quality content being updated regularly. So be sure to invest in it.

Writing blogs is an effective content marketing strategy. You can publish regular blogs about updated information with respect to your field. This will make people trust you more.


5) Video Marketing

Video marketing is a very effective strategy to gain more leads. By making a viral video for your company, you can gain popularity overnight. Videos help you spread your message faster.


6) Influencers’ marketing

This is another way of marketing which is beneficial to you. Influencers’ marketing involves asking influential personalities to market your product. The more influence they have, the more your product/service will be trusted.



Digital marketing strategies for start-ups prove to be very effective in the long run. However, you need to have a proper strategy in place for it. Take some time and make a plan. It will help you gain more customers.

At Vedansh Infoway, we provide digital marketing training. You can view the details of the syllabus here.


See Also

Top 4 Reasons to not Ignore Digital Marketing for your Business

5 Signs You Should Invest in SEO

Why is Website Audit Necessary?

Top 7 SEO Tools

Digital Marketing Job Opportunities in Coming Years

Why Digital Marketing is the Best Career Move

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